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How one Aberdeen salon became two during the toughest years

Read the full story from the P&J here.

But here’s a little summary.

Julie with keys

Julie Hulcup with daughter Ellie with the key to the new salon, The Collective on the Corner

It all began in February 2020 when the businesswoman, backed by her supportive team, rebranded a city hair and beauty salon on Union Street. It was then named The Collective Aberdeen and because it was the city’s newest luxury hair, beauty and wellbeing salon, there was great excitement about its opening – then Covid hit.

Looking back to that uncertain time, Julie admits today: “I didn’t know if we would ever open again.”

However, the four-month lockdown from March to July 2020 allowed Julie and the team to completely revamp the salon. She reveals: “I painted it from top-to-toe myself.”

Team Effort

On the Corner Team

Julie (far right) with her management team (l-r) Courtney Forbes, Rebecca Booth, Alex Clark and Abbie Salmon.

It was a real team effort in the salon’s refurbishment as team members got involved too, selecting the stylish furniture and pictures hanging on the wall. The result was a stunning looking salon.

Also, at this time, Julie focussed on advertising and marketing to promote the business, creating a real buzz in the area and much anticipation about the reopening of The Collective Aberdeen.

Then in July 2020, after a four-month closure, the salon began its first full month of trading.

Photo and editorial credits to the P&J Aberdeen

The Collective Aberdeen transparent logo


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